Mobile User Acquisition Trends in 2015

By Krish Sailam on January 5th, 2015

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Mobile user acquisition saw some major advancements in 2014. However, mobile user acquisition as an industry remains full of potential. 2015 represents an opportunity to advance the technology and metrics behind user acquisition. But the real question is what will be driving force behind these changes? Here is our take on key trends to keep an eye out for in the coming months: Overall, 2015 brings a wealth of opportunities and challenges, but the main thing we can be certain of is that the rate of change within the mobile sector will be extremely fast. Here’s to a Happy New Year and a prosperous 2015 for all!