MobilePlay Privacy Policy

Scope of Policy This MobilePlay Privacy and Information Security Policy applies to MobilePlay, its affiliates, representatives, agents, and resellers while they are working on behalf of MobilePlay (hereafter referred to “We”).  This policy applies to the following situations we engage in: Online Activities Situations where you or the users of your device (hereafter “You”) visit a website or interact with a media campaign, website, and / or software we are affiliated with or are have under our direct control. Email or Chat communication for support This policy will also cover any communication you may have with us via email, snail mail, phone, or online chat. Any references to personally identifiable information, personal data, or personal information, will mean that the information can be used to identify your identity. This includes your name, a Social Security Number, email address, phone number, or other information that specifically refers to you. Any information that is anonymous or encrypted generally does not constitute personally identifiable information.

What information does MobilePlay collect?

MobilePlay may collect information such as your email address, phone number, IP, MAC Address, device ID, device type, cellular network approximate location, language settings, and device model.  Not all of this information is available all the time. MobilePlay may access the information listed above via a cookie on your computer. For more information about cookies, please see this helpful page on Wikipedia:

How is my personal information used? 

The information we collect is primarily used for attribution analytics. The information may be transferred to a third party tracking system to establish a link between the source of your original click and the coordinating. When the above information is used for attribution purposes, any personally identifiable information, such as email or phone number, are encrypted and transmitted over secure connections if available. Information is encrypted with a one-way encryption meaning it cannot be un-encrypted later on. The attribution information gathered is only kept for as long as reasonably necessary, or the period that is permitted or required by law thereafter. Once the above time frame has expired, all information is deleted from our systems. All data is stored in a secure environment.  We employ administrative security policies, technical security technologies, and physical safeguards when required. Attribution analytics information is not sold to any other party. If you opt-in to receiving further communications from MobilePlay via email or SMS, your information will be stored in a separate database from the encrypted analytics information.  To opt-in you may be requested to enter your email, phone number, name and / or address. Your opt-in information is kept for the period, which is permitted or required by law or until you request removal. The email and SMS databases also utilize various security protocols to ensure your data is safe. At any time, you may opt out of email communications by clicking on the unsubscribe link in the email or emailing a request to If you wish to stop SMS communications, simply reply to the SMS with “STOP.” You can also send an email including your phone number to Any information sent to us via the aforementioned email addresses may be stored in a password protected email account of a representative of our company.  By emailing us directly, there may be an instance where we need to reply to you via email or via phone. You hereby agree to allow MobilePlay to contact you via email or phone if you have initiated contact by one of the methods highlighted in this privacy policy. Our sites and software may also use analytics services to help us better understand how our customers interact with our customers. These analytics services may be cookie based but do not require any personally identifiable information.

How does MobilePlay comply with various regulations?

MobilePlay is located in the United States of America and therefore is governed by the laws of the United States of America. MobilePlay takes the rights of people under the age of 13 seriously. We do not intentionally or knowingly market to people under the age of 13.  The majority of our advertisers have products that can be used by people of any age. We ask that you closely review the privacy policy and terms of service for each product you receive from MobilePlay. Any of the personally identifiable information we collect and encrypt is in accordance with the COPPA regulation, which can be found here: By agreeing to receive email or SMS communications from MobilePlay or one of our advertisers, you hereby agree that you are over the age of 13.  You also agree to receive emails and SMS messages from MobilePlay and / or our sponsors. SMS messages may incur costs from your cellular carrier. In certain situations we may be obligated to share information with third parties. These situations include responding to a third party subpoena, and/ or complying with a government request or order, if we obtain your permission, and is necessary to defend ourselves or our users In the event of a breach of our systems, we will notify users who may have been affected. The method of notice will be either via at least one of the following methods: Any of our advertising sponsors may also be notified.  In the event a US based law enforcement agency is involved, MobilePlay will make all efforts to comply in a timely manner with all recommended processes.

How can I request a change to my personal information or request to have it removed?

If you wish to delete your information from our systems, you can email us at Please label the message “Privacy Request.” You may also mail a copy of your request to: MobilePlay Attn: Data Management Department 588 Sutter St. #551 San Francisco, CA 94108 All requests will be honored within 10 business days of receipt.
Special note for residents of California.
Under California Civil Code § 1798.83, we are required to disclose to consumers the following information upon written request: (1) the categories of personal information that we have disclosed to third parties within the prior year, if that information was subsequently used for marketing purposes; and (2) the names and addresses of all such third parties to whom such the personal information was disclosed. We hereby disclose that we have not disclosed any such personal information regarding any California resident during the one-year period prior to the effective date of this Privacy and Information Security Policy. This policy was updated on October 30, 2014